Getting Back To Work

The shutdown resulting from the Covid-19 pandemic caused a lot of disruption in our daily lives. The efforts made by Dr. Berenshteyn and the team at Adirondack Orthodontics helped maintain treatment for thousands of patients throughout the Capital Region. The Post Star recently featured how the team was able to adapt to ensure that our patients were getting the best possible care.

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Signs Of Optimism

This article originally was posted in the Albany Business Journal


Dr. Sergey Berenshteyn prepared himself for a difficult conversation.

It was mid-March and the curve of the coronavirus pandemic was starting to arc upward. He knew there would be consequences for his orthodontics practice — it’s a business in which people are literally face to face every day. You can’t have people working so closely without risking spread of the virus.

Berenshteyn gathered his staff. They talked through options before reaching a consensus: three-quarters of them would need to be furloughed.

“Even though everything was based on facts, personally, it was just the hardest day of my life to have to break such news to 20 people,” Berenshteyn said.

Before the crisis, Adirondack Orthodontics had seen about 60 patients per day at its four locations around the Albany region, including one that had just opened. The practice typically works with upwards of 2,000 patients in various stages of treatment. A lot of them are teenagers who require regular instructions and reminders.

Berenshteyn and the remaining staff have found ways to adapt. They’re conducting virtual office visits, mailing out new rubber bands. For urgent cases, he schedules a time to meet in the office.

The furloughed staff have kept in touch with questions about when they can come back and what they can do in the meantime. During a video call, some of them volunteered to help figure out how to run the practice in the Covid-19 world. Berenshteyn paid them for their time.

“These people want to help me; these people want to be back to work. They care about the patients; they care about the practice,” he said. “Amid all this, this really was a feel-good moment.

Berenshteyn is anxious to get them all back to work. Adirondack Orthodontics wasn’t able to secure a PPP loan during the first round. Without the loan, he’d be limited to a skeleton crew upon reopening.

He was worried about getting shut out in round two, but found success applying through T Bank.

“I reread the letter because I wasn’t sure I read it correctly,” Berenshteyn said, recalling the moment when the email arrived about the approval.

With the loan in hand, he could bring back his full staff. And he felt better about being able to work through the backlog of postponed patient visits.

Then there was the longer-term future. New patient inquires had evaporated completely during the first weeks of the crisis.

“When economic times are uncertain, you just don’t know when orthodontic treatments will be a concern for new patients,” Berenshteyn said.

But beginning in mid-April, he started getting a couple of new calls each day.

“I feel like people started seeing the light at the end of the tunnel,” he said. “I look at it as a positive sign because at this time, while everything is still closed, for people to be calling us is already great.”

Berenshteyn and his staff have put together a plan to prevent spread of the virus after the offices reopen. They will encourage social distancing in the office and space out appointments to make sure waiting rooms aren’t busy. Virtual visits and consultations will continue.

He’s just waiting on the go-ahead from the New York State Dental Association.

And the phone keeps ringing as the number of new patient inquiries continues to rise during May.

“These are the types of signs that make me really optimistic that things will start heading toward normalcy for everyone.”


Important Information from Adirondack Orthodontics During the Coronavirus (COVID-19) Pandemic

We’re excited to let you know that Adirondack Orthodontics has reopened and we are once again welcoming current and new patients for in-office treatment!

As we resume patient care, we want to express our sincere appreciation for your support and friendship during the COVID-19 pandemic. Amid the challenge of this unprecedented situation, your trust and confidence have truly meant the world to us.

As you know, the health and safety of our patients and staff, and their respective families, has always been our highest priority and paramount concern. To enhance that commitment and ensure the safest possible environment, we have established a series of enriched protocols to protect everyone as we provide the caring and compassionate treatment to which you are accustomed.

Please note: We are NOT instituting or increasing any patient fees to cover costs associated with COVID-19 protocols.

Read below for important information regarding treatment in each of our offices.

Moving Forward: Care and Treatment at Adirondack Orthodontics (as of 6/3/20)

To ensure the health and safety of our patients, staff and families, we have adopted the following procedures:

Current Patients

  • If you are sick, you should not come into the office for treatment. Please call and we will reschedule your appointment.
  • We are scheduling additional time between appointments to minimize the number of patients in the office at any one time.
  • We ask all patients and family members coming into the office to wear a mask and follow social distancing guidelines at all times.
  • Our waiting areas will be closed to maintain proper social distancing.
  • For our child patients, we ask that he/she be accompanied by only 1 (one) parent or guardian.
  • We ask parents/guardians to check in at the reception desk with their child, make any payments due and schedule upcoming appointments, and then return to their cars during treatment. We will call you when treatment is completed to return and pick up your child.

New Patients

  • We are excited to meet you in the office for a complimentary consultation. If you are ready to begin treatment, we can often start on the day of your initial visit.
  • If you prefer to begin with a complimentary virtual consultation from the comfort of your home, we are happy to arrange one at your convenience.

Staff

  • We are conducting daily temperature and health checks for all staff, both administrative and clinical.
  • We are requiring all staff to wear protective gear, including masks and gloves, in accordance with local, state and federal health guidelines.
  • We have always required all clinical staff to adhere to all relevant infection control protocols, and we will continue to do so.
  • We have placed treatment chairs in our operatory to ensure we maintain proper social distancing.
  • We are following all recommended guidelines from the Centers for Disease Control and Prevention (CDC) and state and local health departments regarding cleaning between appointments, and conducting thorough office disinfections, as appropriate.

Office Operations

  • We will be calling all patients to schedule appointments as quickly as possible. If you are uncomfortable with returning to the office, let us know and we will work with you on alternative options.
  • We continue to be available by phone at (518) 512-3001 during regular business hours, Monday-Friday, 9:30 a.m. to 6 p.m.
  • We continue to monitor and respond to emails at info@adirondackorthodontics.com on weekdays, evenings and weekends.
  • We continue to address accounts and take payments by phone.
  • We continue to answer insurance or billing questions by phone.

To further reduce the spread of COVID-19, we strongly encourage you to continue to observe the best practices established by the CDC. More information can be found at https://www.cdc.gov/coronavirus/2019-nCoV/index.html.

While many facets of life have been affected by the pandemic, please know that one has not: our commitment to provide caring and compassionate treatment to our wonderful patients and families, and the outstanding community that we are privileged to serve. Our dedication to that mission, if anything, has been reinforced and strengthened.

We look forward to seeing you and your family soon!

Yours in Good Health,

Dr. Sergey Berenshteyn


Adirondack Orthodontics Temporarily Closes

Adirondack Orthodontics Temporarily Closes Offices to Support Community Effort to Stop the Spread of Coronavirus

As a caring, compassionate, and community-minded health care provider, Adirondack Orthodontics is supporting the effort to stop the spread of coronavirus.

For the health and safety of our patients, their families, and our staff, we are closing all offices effective Tuesday, March 17. We will continue to monitor developments related to the coronavirus outbreak, as well as guidance from the Centers for Disease Control and Prevention (CDC) and New York State Department of Health, in hopes of re-opening on Monday, March 30. A final decision will be made closer to that date, and we will keep you posted.

Until we are able to resume in-office treatments, please know that we will continue to be available via telephone, email, and social media. If you encounter an emergency situation that is causing pain, contact us at (518) 512-3001 or info@adirondackorthodontics.com (email is best during non-office hours). We will do everything we can to provide assistance as we are able.

We strongly encourage you to follow the best practices recommended by CDC to help prevent the spread of coronavirus, including:

  • Avoid close contact with people who are sick;
  • Avoid touching your eyes, nose, and mouth;
  • Stay home when you are sick;
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash;
  • Clean and disinfect frequently touched objects and surfaces using a regular household cleaning spray or wipe;
  • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom, before eating, and after blowing your nose, coughing or sneezing; and
  • If soap and water are not readily available, use an alcohol-based hand sanitizer with at least 60% alcohol.

For additional information that is trusted and reliable, visit the CDC website at https://www.cdc.gov/coronavirus/2019-nCoV/index.html.

Thank you for your cooperation, and please be safe as we face this challenge together.

Yours in Good Health,

Dr. Sergey Berenshteyn


Adirondack Orthodontics Reinforces its Commitment to Health and Wellness Amid Coronavirus Spread

Adirondack Orthodontics Reinforces its Commitment to Health and Wellness Amid Coronavirus Spread

At Adirondack Orthodontics, the health and safety of our patients, their families, and our staff is our highest priority. Our commitment to providing personalized, compassionate, and caring treatment is part of our DNA. We take this responsibility seriously; it is at the heart of every decision we make.

As the impact of the Coronavirus (COVID-19) outbreak continues to expand nationwide and globally – including here in the Capital Region – we want to reassure our patients and families that we are being proactive to enable all treatments to proceed safely and securely. We are also asking for your support and assistance.

Here’s what we are doing:

  • We have always observed the most stringent protocols possible to ensure the tools, equipment, and furniture in our treatment areas remain free of germs and bacteria. Even so, we have stepped up our cleaning and disinfection process in each office to provide an extra layer of protection for both patients and staff.
  • We have extensive cleaning and disinfection procedures in all common areas, such as our waiting rooms, receptionist desk, and restrooms. We are taking additional steps to reinforce cleaning in those areas, as well.
  • We have reviewed with staff our policies and procedures relating to health and safety in the office environment, including the need for thorough and frequent handwashing and wiping down of each treatment area in between patients.
  • We have directed office staff to refrain from coming to work if they are sick.
  • We are staying abreast of all developments through trusted and reliable sources, notably the Centers for Disease Control and Prevention, the New York State Department of Health, and reputable media outlets.

Here’s what you can do:

  • If the patient is sick, please call the office to reschedule their appointment.
  • If you are sick, please refrain from bringing your patient to their appointment. Seek assistance from another family member or friend, or call the office to reschedule.
  • If you or a family member have recently traveled to a high-risk country, or come in contact with someone who has, please call the office to let us know
  • If you or a family member have come in contact with someone who is directly impacted, either through quarantine or positive diagnosis, please call the office to let us know
  • Both patients and families should wash their hands thoroughly prior to coming into the office.
  • If you have questions or concerns, please call the office and we will be happy to speak with you.

We are proud of our reputation as a caring, compassionate and community-minded health care provider, and committed to being proactive to provide a safe and healthy environment for treatment. Thank you for your confidence and support, and we look forward to seeing you at your next appointment.

Yours in Good Health,

Dr. Sergey Berenshteyn

 


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