Adirondack Orthodontics Opening Fifth Office
This article originally was posted in the Albany Business Journal
Before the Covid-19 pandemic hit, Dr. Sergey Berenshteyn had plans to open a fifth Adirondack Orthodontics office in Glens Falls. But when he had to temporarily close his four offices and furlough staff in mid-March, he put those plans on hold.
Now that he’s reopened his offices and brought back all staff, he’s moving forward with the plans.
Berenshteyn this Thursday is opening a new office in Glens Falls at 88 Broad St. The practice will have a suite of about 3,500 square feet in the building owned by Glens Falls Pediatric Consultants.
“I was always optimistic that things would recover, but I was a little bit concerned. But for now, we are recovering. June and July were good months,” Berenshteyn said. “Now that we’re reopened, I’m still optimistic, and I decided to keep going with my plans.”
Berenshteyn, a 40 Under 40 honoree in 2019, opened his fourth office in mid-January in East Greenbush. The other offices are in Latham, Guilderland and Clifton Park.
He’s already hired two clinical staff for the location. And a third orthodontist started about a month ago, allowing the practice to further open scheduling availability.
Existing patients are still regularly getting the checkups they need. At this point, new patient flow is down by about 15%-20%.
“I was concerned with what the patients’ attitudes may be once we reopened. We took a lot of precautions to make our patients feel comfortable and keep our patients and our staff safe.”
An expanded schedule has allowed more people to receive services, he said, especially now that many are working or attending school remotely.
“People actually have the time right now to come see an orthodontist. I think this is one of the reasons we’ve been able to bounce back.”